Sun Tzu said “Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” Strategy is having the right plan that will help you. How is your strategy?
Understanding your audience is only the first step to creating a successful campaign. You can have the best plan in the world but without proper execution it will amount to nothing. How is your art direction?
The moments from when your audience starts to engage with you to the end makes your brand. Every interaction, every mention on social media and every time they think about your brand will either add or subtract to their experience. How is your brand management?