4 most technology

Near the end of 2014 I started participating in meetings and talking about the new method Cabela’s was going to start using to promote their new technologies. The program is called 4 most technology. In the program there are 4 different categories of technology, relating to the four elements of the earth. The ask was to create a microsite which taught our consumers about the different options Cabela’s provides within their softgoods. The microsite launched in February 2015 as a soft launch with the intention to be revisited in 2016 when all technologies would be active. For the design, I used different mood imagery from the different Cabela’s branded products in conjunction with scientific design elements.

the website


full microsite



Related Projects
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text.