4 most technology
Near the end of 2014 I started participating in meetings and talking about the new method Cabela’s was going to start using to promote their new technologies. The program is called 4 most technology. In the program there are 4 different categories of technology, relating to the four elements of the earth. The ask was to create a microsite which taught our consumers about the different options Cabela’s provides within their softgoods. The microsite launched in February 2015 as a soft launch with the intention to be revisited in 2016 when all technologies would be active. For the design, I used different mood imagery from the different Cabela’s branded products in conjunction with scientific design elements.