cabela’s site redesign

After being with Cabela’s for less then a year I was asked to participate in the company’s site redesign. I was asked to find a solution which would combine the brand standards developed for the retailer’s catalogues and improve the user experience. After performing a number of usability tests and consulting with the UX team I developed this homepage plan.

the cabela’s homepage

home page ccp v6-01

 

navigation change

home page ccp v6-02

 

alternate rotators

home page ccp v6-04

 

navigation options

home page ccp v6-05

 

home page ccp v6-06

 

the full homepage

home page ccp v6-03

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