While at Cabela’s my department was asked to develop a new look for the christmas holiday campaigns. The season is the busiest time of the year for the company, and their consumers are looking for the perfect gift. Through the design I put an emphasis on products rather than the usual mood photography. The design also required me to maintain the clear brand guidelines for both catalog and digital applications.

the catalogue cover

Cat-Cover-green

Cat-Cover-red

Cat-Cover-silver

 

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