dr dave and callie

Dr Dave and Callie are two extraordinary people who came to me looking for a brand identity and digital presence. At the time they were starting to enter into the doTERRA network marketing atmosphere and were already having success. When I starting to work their brand, I was asked to make it fun, modern, manly and girly.  I took inspiration from  Dave and Callie’s personalities and hobbies.

logo concepts



the final logo


When talking with both Dave and Callie I tried to get a sense of who they are and what they are about. When designing their brand I tried to incorporate their personalities but I also had to understand what they needed for their digital marketing. Their new website gives opportunities to market in all their different channels.

the website


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