In the beginning of 2015 I started an agency with six friends which quickly grew to more than just six. There are rare moments when creativity comes to you and there are little changes or renditions. When deciding the new branding and voice of the agency I was struck with inspiration based on the fact that we were no longer six people.
The anthem rotator on the website became our mantra. The tag line “define what is next,” which I wrote along with all the copy for the site, was incorporated in all marketing materials, even on our business cards. The branding had a fun, dark and mysterious atmosphere to draw in new clients.