Project Details
Our team partnered with Sahbu, a nonprofit dedicated to empowering Liberian children through education, to build a cohesive brand identity and digital presence. Over six months, we developed a range of assets, including brand guidelines, a redesigned website, social media content, and impactful photography captured on-site in Liberia.
Client:
Sahbu
Challenges:
Developing a compelling brand identity and marketing assets to support Sahbu’s mission of getting Liberian children off the streets and into schools.
Deliverables:
Brand identity and digital branded assets
Skills:
Brand Identity Design, Art Direction, Web Design, Digital Marketing, Photography, Social Media
We doubled the amount of sponsored students in six months.
Background Info
How Sahbu Started
Sahbu was born out of a deeply personal experience: when Mitch Weight, the founder, adopted two boys from Liberia, he saw firsthand the immense challenges faced by children in the region. Moved by their story, Mitch created Sahbu, a nonprofit focused on empowering Liberian children by removing them from dangerous labor and placing them in schools. While Mitch also ran a marketing firm, he saw a unique opportunity to build Sahbu’s brand to generate awareness and drive support for his mission.
Phase 1: Define the Problem
Mitch approached the agency where I served as Creative Director, seeking support to develop a compelling investor presentation for Sahbu’s initial pitch. At the time, Sahbu existed as a concept in need of a visual identity and a narrative to inspire action. This engagement sparked the early formation of Sahbu’s brand identity, eventually evolving into a suite of materials tailored to build awareness and foster support.
Phase 2: Strategy & Approach
The Logo
While the original logo was created by Mitch’s brother, Sahbu lacked a fully realized brand identity. We were tasked with building a complete and cohesive visual identity that would embody Sahbu’s mission and engage diverse stakeholders.
The Old Website
A Design Style Sheet
To ensure a consistent brand experience, we developed an initial style sheet that guided the creation of new deliverables, including color palettes, typography, and imagery standards.
A Design Style Sheet
While the original logo was created by Mitch’s brother, Sahbu lacked a fully realized brand identity. We were tasked with building a complete and cohesive visual identity that would embody Sahbu’s mission and engage diverse stakeholders.
Phase 3: How it went
Over the course of six months, we collaborated closely with Sahbu to create a wide range of content and brand elements designed to elevate their mission and amplify their impact.
Content Marketing Infographic
New Website
The Results
The new brand identity led to success
At the end of the six-month engagement, Sahbu successfully shipped a 20-ft container of donations to Liberia and doubled the number of children enrolled in school. Our rebranding efforts provided Sahbu with a unified identity and a suite of assets that continue to drive their mission forward.